by Keith Eakins | Jul 4, 2024 | CTV & OTT
Streaming TV Advertising: Top Trends & Benefits in 2024 The Evolution of Streaming TV Advertising Streaming TV advertising is transforming the digital marketing landscape. With an increasing number of people cutting the cord from traditional cable TV, brands are...
by Keith Eakins | Jun 27, 2024 | CTV & OTT
Connected TV Providers: Top 5 Must-Haves in 2024 The Rise of Connected TV Providers in 2024 In 2024, connected TV providers are more important than ever before. As consumers move away from traditional broadcast TV, more people are streaming content using smart TVs and...
by Keith Eakins | Jun 13, 2024 | CTV & OTT
Is Roku OTT or CTV? Top 5 Insights for 2024 Introduction When figuring out is Roku OTT or CTV, let’s get right to the point. Roku can be considered both an OTT platform and a CTV device: OTT (Over-The-Top): Roku delivers content over the internet, bypassing...
