Last Updated: 10/26/23
Information We Collect
1. Personal Information: This includes any information that you voluntarily submit to us and identifies you personally, including but not limited to your name, email address, phone number, and other personal details.
2. Non-Personal Information: We collect non-personal information such as browser type, device type, operating system, and IP address. This information does not directly identify you on an individual level.
3. Usage Information: This includes information about how you use and navigate our website, including the pages you view, the links you click, and other actions taken in connection with our website.
Use of Meta Pixel and UTM Tracking
Meta Pixel: We utilize Meta Pixel, a tool provided by Meta Platforms, Inc., to help us understand the actions people take on our website. This tool allows us to see which pages you visit, what you click on, and other actions you take, which helps us provide more relevant content and advertising.
UTM Tracking: UTM (Urchin Tracking Module) parameters allow us to track the effectiveness of our online marketing campaigns. When you click on a link tied to our marketing efforts, UTM parameters tell us where you came from so we can understand which of our marketing strategies are most effective.
How We Use Your Information
Improve User Experience: By understanding how you navigate our website, we can identify patterns, troubleshoot issues, and improve your overall experience.
Marketing Analysis: To analyze our marketing strategies and enhance them for better reach and effectiveness.
Personalization: To provide you with personalized content and advertising that we believe may be of interest to you.
Communication: To communicate with you about our products, services, and related issues.
What Are Cookies?
Cookies are small text files that are stored on your device (computer, smartphone, or tablet) when you visit a website. They hold a modest amount of data specific to you and allow a website to recognize your device and remember certain information about your visit.
Types of Cookies We Use
Essential Cookies: These cookies are necessary for the basic functionality of our website and cannot be turned off. They are usually set in response to actions made by you, such as logging in or filling in forms.
Performance Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They allow us to measure and improve the performance of our website.
Functional Cookies: These cookies allow our website to remember choices you make, such as your user name, language, or the region you are in, and provide enhanced, more personal features.
Advertising Cookies: These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.
Improving User Experience: Cookies help us tailor the website environment to your preferences, making your interactions faster and more meaningful.
Marketing: Cookies allow us to evaluate the effectiveness of our marketing campaigns and our advertising. This helps us to provide you with advertising that is relevant to you.
Meta Conversion API Data Collection
In addition to the aforementioned data collection methods, we employ the use of Meta Conversion API, a tool provided by Meta Platforms, Inc., which helps us in tracking user interactions and conversions that happen on our website. This tool is instrumental in aiding our marketing efforts, personalization, and improving the user experience on our website.
Information collected through Meta Conversion API includes but is not limited to:
Event Data: This refers to the actions or events that users take on our website, such as making a purchase, signing up for a newsletter, or engaging with a particular piece of content.
Device Information: Data about the device and browser you use to access our website, including the type of device, its operating system, and browser type.
Conversion Data: Information about the conversions that occur on our website as a result of our marketing efforts, such as completed form submissions or completed purchases.
The data collected through Meta Conversion API is processed in accordance with Meta’s data policies. The collected data enables us to:
Optimize Marketing Efforts: Understand the effectiveness of our marketing campaigns and make necessary adjustments for better engagement and conversion rates.
Enhanced User Experience: Analyze user interactions to ensure a seamless and enriching user experience.
Personalization: Offer personalized content, recommendations, and advertisements based on user behavior and preferences.
Analytical Insights: Gain insights into user behavior, preferences, and conversion paths which is instrumental in making data-driven decisions.
How We Protect Your Information
We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential.
You have the right to opt-out of our use of your personal information for marketing purposes at any time. You can also disable cookies through your browser settings, though this may affect the functionality of certain features on our website.
Changes to This Policy
Zoplex Media Group LLC
St. Louis, MO 62138
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