CTV & OTT
Delivering cost effective and highly targeted marketing
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CTV & OTT
Delivering cost effective and highly targeted marketing
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- SEO
The rise of CTV and OTT streaming services
Connected TV (CTV) and over-the-top (OTT) streaming services have become increasingly important in today’s generation due to the shift towards digital entertainment consumption. As traditional cable TV declines in popularity, CTV and OTT offer a more flexible, on-demand viewing experience that allows consumers to watch their favorite shows and movies anytime and anywhere. With the rise of smart TVs and mobile devices, CTV and OTT have become more accessible and affordable, making them popular among younger generations who prefer to consume media on their own terms. Additionally, CTV and OTT offer advertisers a unique opportunity to reach a highly engaged audience through targeted advertising, making it an essential platform for marketers looking to connect with today’s generation.
ZOPLEX CTV
ZOPLEX OTT can be accessed on a variety of CTV devices, including smart TVs and streaming devices.
The Benefits of CTV Marketing with ZOPLEX
CTV stands for “Connected TV” and refers to the device used to view content on, which is connected to the internet and allows users to stream TV shows, movies, and other content from various online sources. This includes devices like smart TVs, streaming devices, and game consoles that offer built-in internet connectivity and access to streaming services such as Netflix, Hulu, and Amazon Prime Video.
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Boosting brand awareness and engagement:
According to a survey, 59% of marketers and agency executives believe that CTV investment is boosting brand awareness and engagement
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Targeted advertising:
CTV advertising can reach a more targeted audiences than linear TV, enabling advertisers to access highly accurate targeting and programmatic buying.
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Targeted advertising:
CTV advertising can reach more targeted audiences than linear TV, enabling advertisers to access highly accurate targeting and programmatic buying.
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Reach beyond traditional TV:
CTV allows advertisers to reach audiences beyond the reach of traditional TV, including cord-cutters and cord-nevers.
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Growing audience:
The number of households tuning into connected television is growing and quickly outnumbering households with traditional TV formats, making CTV one of the fastest-growing segments in US digital ad spend/
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Efficient frequency control:
Advertisers can control frequency across networks, channels, and devices to achieve more efficient reach and a more positive experience for viewers.
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Increased accuracy:
The use of algorithms in programmatic CTV buying makes the process of ad placement research and arrangement more accurate and faster than traditional methods.
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Highly engaging ad formats:
CTV offers highly engaging ad formats such as interactive ads and shoppable ads that can boost engagement and conversion rates
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Customizable audiences:
Advertisers can create customizable audiences based on demographics, interests, and behaviors, allowing for more precise targeting.
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ZOPLEX OTT
ZOPLEX OTT offers a wide range of content that can be streamed seamlessly across multiple devices via the internet, without any traditional cable or satellite TV providers.
The Benefits of OTT Marketing with ZOPLEX
OTT (Over-the-top) refers to the method of delivering content that streams across various devices through the internet without relying on traditional cable or satellite TV providers. This means that users can access OTT content on any device with an internet connection, including smartphones, laptops, smart TVs, and streaming devices like Roku, Firestick, or Apple TV. OTT content providers such as Hulu typically require users to pay a monthly subscription fee to access their services. One of the challenges of serving OTT content is ensuring consistent network performance across a wide range of devices and network types. Despite often being used interchangeably with CTV (Connected TV), OTT refers specifically to the method of delivery, while CTV refers to the device used to view the OTT content, typically a smart TV
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Higher Engagement:
OTT advertising can result in higher engagement rates compared to traditional advertising methods, as viewers are more likely to pay attention to targeted ads.
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Lower Ad Fraud:
OTT advertising helps companies to lower ad fraud and reduce the risk of fake impressions or clicks.
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Measurable Results:
OTT advertising allows companies to track the effectiveness of their campaigns and make data-driven decisions to improve their marketing efforts.
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Personalized Messaging:
OTT advertising allows companies to deliver personalized messaging to their target audience, which can increase the effectiveness of their campaigns.
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Cost-Effective:
OTT advertising can be a cost-effective way for companies to reach their target audience, as it allows for more precise targeting and reduces ad spend waste.
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Interactive Ads:
OTT advertising allows companies to create interactive ads that engage viewers and encourage them to take action.
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Targeting niche markets:
OTT advertising allows for targeting niche markets, making it easier for smaller brands to reach their intended audience.
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No ad blockers:
There are no ad blockers in OTT, so marketers can ensure their ads reach their intended audience.
Target Over 600 OTT Streaming Apps & Channels
Benefits
The benefits of ZOPLEX CTV and OTT
Benefits
The benefits of ZOPLEX CTV and OTT
Targeted Marketing
ZOPLEX CTV and OTT offer advanced targeting capabilities that allow advertisers to reach audiences across the household. With IP targeting, first-party data activation, and cross-device targeting, ZOPLEX CTV and OTT provide precise targeting based on factors such as demographics, interests, and behaviors.
ZOPLEX CTV, in particular, offers household-level targeting since multiple people can use the same device. Recent data from Samsung shows that 63% of all TV viewing time occurs on streaming services, highlighting the significance of targeting through ZOPLEX CTV and OTT for advertisers.
Moreover, ZOPLEX CTV advertising empowers marketers to leverage first- and third-party data segments, including retargeting, intender segments, and lookalike audiences. Multiple points of contact are crucial for dynamic targeting, and ZOPLEX cross-device marketing helps optimize ad spend and target the right viewers on the right devices, increasing impact across multiple devices.
Furthermore, ZOPLEX CTV uses Automatic Content Recognition (ACR) technology to enable precise targeting based on data gathered from the video content users watch on their smart TVs or other connected devices. This technology enables ZOPLEX CTV to deliver personalized ads that resonate with viewers and drive engagement, leading to higher ROI for advertisers.
Enhanced Customer Data
ZOPLEX CTV and OTT advertising have revolutionized companies’ ability to improve their marketing strategies and product development. With access to enhanced customer data, ZOPLEX CTV and OTT advertising offer a significant advantage over traditional advertising methods. This data is not only more detailed but also more accurate and real-time.
By utilizing enhanced customer data, companies can gain valuable insights into consumer behavior, preferences, and needs, allowing them to develop more targeted marketing campaigns. ZOPLEX CTV and OTT advertising can provide information about consumer demographics, purchase history, search history, and even real-time location data. With this information, companies can customize their marketing messages and product offerings to better meet their target audience’s needs and interests.
Overall, ZOPLEX CTV and OTT advertising provide companies with access to more accurate and real-time customer data, resulting in more effective marketing strategies and product development. By leveraging this data, companies can gain a competitive edge in their respective industries and improve their overall business performance.
Greater ROI
ZOPLEX CTV and OTT advertising have emerged as highly effective marketing channels with a greater ROI than traditional advertising methods. ZOPLEX CTV and OTT are gaining popularity because they allow advertisers to target audiences with precision and generate more measurable results.
One of the primary reasons for the higher ROI is that ZOPLEX CTV and OTT allow for advanced targeting capabilities, which traditional advertising cannot achieve. Advertisers can target audiences with greater precision, based on factors such as demographics, interests, and behaviors. This results in a more engaged audience, which is more likely to convert.
Another significant factor is that ZOPLEX CTV and OTT are delivered through the internet, which allows for better tracking and measurement of results. Advertisers can monitor how their campaigns are performing in real-time and make changes as needed. They can measure impressions, clicks, conversions, and other key performance indicators (KPIs), which enables them to optimize campaigns and maximize ROI.
Interactive features
Welcome to the world of ZOPLEX CTV and OTT advertising, where viewers can do more than just watch ads. With interactive features, these platforms offer a whole new level of engagement that can lead to better returns on investment for advertisers.
Imagine watching your favorite show on a ZOPLEX CTV or OTT device, and an ad pops up that catches your attention. Instead of just sitting through the ad, you can now interact with it. You can learn more about the product or service being advertised, explore its features and benefits, and even make a purchase directly from the ad without ever leaving your couch.
This level of interactivity not only provides a more engaging experience for viewers, but it also allows advertisers to gather valuable data and insights about their audience. With the ability to track viewer interactions and behaviors, advertisers can optimize their campaigns for better performance and ROI.
So whether you’re a marketer looking to boost your brand’s visibility and sales, or a viewer looking for a more engaging and personalized advertising experience, ZOPLEX CTV and OTT advertising with interactive features is the way to go. With the power to interact, engage, and transact, the possibilities are endless.
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